Jiffy lune drivers#
Our auto repair shop is committed to supporting drivers with fast, quality preventive maintenance service to keep their vehicles running smoother for longer. This oil is re-refined and used for industrial applications, such as concrete manufacturing, electricity generation, and heating asphalt to pave roads. Our auto repair shop is also widely recognized for its environmentally responsible track record and community service commitments. Jiffy Lube 104 Ave uses state-of-the-art computing technology to educate customers about vehicle maintenance services and provides services that satisfy vehicle manufacturers' warranty requirements. It also accommodated the shift from the do-it-yourself oil change market (DIY) to the installed motor oil market, or do-it-for-me (DIFM). But there is a better platform here for sponsors to cut a new path: give the women’s PHF teams here in Canada the sponsors and resources they need to become a fabulous connector among Canadians, and to restore the game to its rightful place, aligned with excellence and the values most Canadians hold dear.Jiffy Lube 104 Ave was created to fill a gap left by the departure of full-service gas stations and the emergence of the self-serve model. Hockey Canada, or some successor organization, could still redeem itself and lure back sponsors. lawsuit that resulted in a US$24-million ($33-million) settlement and a pledge from the soccer federation to equalize pay for the men’s and women’s national teams sent a powerful signal: the time has come to recognize the high potential of women’s sports. The great Hayley Wickenheiser, now a medical doctor working as assistant general manager in charge of player development for the Toronto Maple Leafs, has attracted the highest regard from players such as Auston Matthews and Morgan Rielly. The women’s game represents the best of hockey: speed, finesse, talent, competence and camaraderie. The world’s very best women’s hockey players had been reduced to playing for just a few thousand dollars a season. The newly renamed Premier Hockey Federation (PHF) has risen from the ashes as a North American league after the Canadian Women’s Hockey League folded. It has been a vicious circle: because they are woefully underfunded, they are undervalued as a platform to connect sponsors with audiences. Women’s sports, traditionally the poor cousins to men’s sports, have never been in a better position to provide an outlet for sponsors to declare their position. The “boys will be boys” attitude toward sexual assault has never been acceptable, but social awareness has brought it to the boiling point. They are now enforcing the good citizenship and morals clauses in their agreements to ensure that this happens. Sponsors who have devoted major dollars to the game over a long time quite rightly expect a certain level of professionalism and that the sponsored organization will not act in a way that sullies their good name. Think of all the hockey parents who get up at ungodly hours, gripping their double-doubles in frozen hands and spending significant money to equip their little ones to play. Think Walter Gretzky devotedly running the hose on the backyard rink year after year to nurture his son’s exceptional talent.
When the sponsors who are bailing on Hockey Canada first came aboard, they committed to the long-term and have become closely identified with the values that they associate with the passion for the game: competitiveness, fun, excitement and dedication to family. It’s unlikely the Prime Minister would have commented publicly about a similar crisis in any other sport in this country. In the case of hockey, which has long been viewed as “Canada’s game,” the passion for the sport is both deep and wide.
These powerful relationships represent US$63-billion (about $86-billion) of activity worldwide. Sponsors make deals with sports teams to help them connect with an audience.
The NFL’s Washington Redskins name change was forced on them by Bank of America, Nike, Pepsi and FedEx. The CFL’s Edmonton Eskimos changed their name only after Maple Leaf Foods, Jiffy Lube, Cineplex, Tim Hortons and Coca-Cola threatened to pull their sponsorships. The repudiation of Hockey Canada is just the latest example of how sponsors can force change to an old sports organization. Now, as scandals and ineptitude in Hockey Canada’s management have driven away its top sponsors from men’s hockey and resulted in the resignation of the CEO and board, it’s time to spotlight this undervalued opportunity.
Jiffy lune professional#
Yet despite decades of stellar performances and Olympic gold medals, and the presence of a record six women in senior management of NHL teams, women’s hockey has never enjoyed the sponsorships allocated to men’s and boys’ hockey, both professional and amateur.
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